For more than 15 years, Rodrigo has spent time in the retail, restaurant, food processing and pharmaceutical industries, developing expertise, understanding and managing consumer perception of critical issues in the food chain, such as food safety, use of antibiotics for production animals, animal welfare, etc. Rodrigo is a pioneer of food safety educational programs in Mexico and Latin America, as well as Safe Quality Food (SQF) in the American Continent. An avid observer of human and animal behavior in different cultures and environments, Rodrigo has also represented retailers and restaurant chains in expert panels, committees and task forces related to animal welfare, food safety, food quality and others. Rodrigo currently represents MSD at the Consumer Goods Forum; he is the chair of the International Poultry Council marketing and consumption working group; and he is part of the Pre-Harvest Food Safety Task Force at the Global Food Safety Initiative (GFSI) leading the efforts in poultry.
At MSD, Rodrigo oversees the development and implementation of global strategies to support customers with animal health solutions for their specific marketplace needs and business objectives; as well as to address consumer marketplace relevant issues related to animal health such as food safety, use of antibiotics, animal welfare, transparency, traceability and others. Additionally, Rodrigo is the head of the Global Key Account Team, which is in charged or strategy development and execution with Key Accounts. Rodrigo earned a Doctor of Veterinary Medicine degree from the National Autonomous University of Mexico and a Doctor of Philosophy focused in agricultural leadership, education and communications from Texas A&M University in the United States of America.